A good website has many parts to it. For one, it must have a unified design language. this refers to the style of the buttons and drop down menus as well as the look and feel of the entire website. It must all be unified and carried out as such. Also, ads must not be intrusive, and the website must load fast and be responsive. Speaking of responsiveness, the website must also adapt to the screen size and resolution of the particular screen that it's being viewed on. Also, the website just plain shouldn't be quirky to use and understand. It should be simple and pretty to the eye